Brand Partner
e.l.f. UP! A Social Tycoon with Impact
Give back and empower your inner entrepreneur.
Build your business and
impact others around you
Showcase a towering
variety of shops
Easy, friendly play promotes
worldwide accessibility
"We are excited to create a virtual incubation space where players can experience the game and be empowered to become the entrepreneurs of tomorrow and realize that anything is e.l.f.ing possible.”
—Patrick O’Keefe, VP, Integrated Marketing Communications e.l.f.
BECOME AN E.L.F.MADE TYCOON
e.l.f. UP! is the first social tycoon on Roblox where your impact has a direct effect on the community. Build up your business and make an impact on every eye, lip, face, fin and paw.