Brand Partnership
NARS Color Quest: #1 Roblox Branded Beauty Experience
42 Million Players experienced the beauty of NARS Cosmetics.
Highly engaging world in stunning fidelity
Groundbreaking makeup customization
Features utilize latest Roblox technology
“Embracing shared experiences and co-creation, core tenets of the emerging metaverse space, NARS Color Quest was developed to be a next-generation digital experience.”
— Dina Fierro, Vice President, Global Digital Innovation and Strategy at NARS
A World of Beauty Awaits
NARS Color Quest redefined beauty brand experiences on the Roblox platform through its immersive product integration, cutting-edge user experience, and intuitive social features. Featured by Roblox at RDC 2022 & 2023.