Brand Parnership
Baby Queen: Viral UGC Sensation
Embrace royalty with Baby Queen's Roblox UGC collection.
Over 1.6 million impressions at launch
Free Limited UGC sold out in minutes
Interactive shopping hub promoting artist Baby Queen
“Our partnership with Supersocial for the Baby Queen virtual fashion collection has been a thrilling collaboration.”
— Luke Ferrar, Innovation Director at Polydor Records
Express Yourself
Baby Queen redefines UGC on Roblox with its community-first strategy. The experience achieved instant viral success through its intuitive 2D shop interface, relatable emotes, and collaboration with beloved community UGC creators.